Research, Software Systems and Data Services Built for Real Business Decisions

Rudder Research & Data Analytics is a full service research and technology firm. We specialise in Focus Group Discussions (FGDs), custom system design and software development (Point of Sale, Hospital Management, School Management, Loan Management and more), market research, data collection, data entry, data cleaning, data analysis and data visualisation. Our work helps companies, NGOs, government agencies, SACCOs, schools, hospitals and SMEs collect the right information and run the right systems.

SPECIALISED SOLUTIONS

Explore Our Focused Service Pages

Detailed pages for the services people search for most in Kenya.

CORE SERVICE

Focus Group Discussions (FGDs)

We plan, recruit, moderate and report on focus group discussions across Kenya, Uganda, Tanzania, Rwanda and the wider East African region. Our qualitative research team runs FGDs in English, Kiswahili and major local languages, giving you direct, honest feedback from your target audience.

  • FGD design, screener development and respondent recruitment
  • Trained moderators and note takers for in person and online FGDs
  • Audio and video recording, transcription and translation
  • Thematic analysis, coding and qualitative reporting
  • Key Informant Interviews (KIIs), In Depth Interviews (IDIs) and mini groups
  • Mystery shopping, product testing and concept testing groups
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Focus Group Discussion session in Kenya by Rudder Research
CORE SERVICE

System Design and Custom Software Development

We design, build and deploy business management systems for organisations of every size. Our developers deliver secure, scalable and easy to use software that runs on web, desktop and mobile. Every system is built around your workflow and ships with training, hosting and ongoing support.

Whether you need a Point of Sale system for a retail shop, a Hospital Management System for a clinic, a School Management System for an academy, or a Loan Management System for a microfinance, we have you covered.

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Point of Sale (POS) Systems
Hospital Management Systems
School Management Systems
Loan Management Systems
Inventory & Stock Systems
HR & Payroll Systems

Business Management Systems We Build

Production ready, customisable and locally supported.

  • Point of Sale (POS) Systems for retail, supermarkets and shops
  • Restaurant and Hotel Management Systems
  • Hospital Management Systems (HMS)
  • Clinic and Pharmacy Management Systems
  • Laboratory Information Systems (LIS)
  • School Management Systems (SMS) for primary, secondary and colleges
  • Student Information and Examination Systems
  • Library Management Systems
  • Loan Management Systems for microfinance, SACCO and shylock
  • SACCO and Cooperative Management Systems
  • Inventory, Warehouse and Stock Control Systems
  • Human Resource (HR) and Payroll Systems
  • Church Management Systems
  • Property, Rental and Real Estate Management Systems
  • Custom ERP, CRM and Booking Systems

Research and Data Services

Reliable field work, clean data and clear reports.

Market Research

Brand tracking, customer satisfaction surveys, product testing, pricing studies and competitor mapping for businesses entering or expanding in East African markets.

Our market research covers consumer behaviour studies, brand health tracking, mystery shopping, retail audits, product concept testing and competitor analysis. We deliver field tested findings that guide product launches, marketing campaigns and pricing decisions.

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Data Collection

Field data collection using CAPI, CATI, online surveys and paper based tools, with trained enumerators across all 47 counties in Kenya.

We run household surveys, baseline and endline studies, exit interviews, observation studies and intercept surveys. Our enumerators are trained on KoBoToolbox, ODK, SurveyCTO and CommCare for fast, accurate mobile data collection.

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Survey Programming & Scripting

Questionnaire programming on KoBoToolbox, ODK, SurveyCTO, CommCare, Google Forms and custom web survey platforms.

We script complex surveys with skip logic, validation rules, multilingual support, GPS capture, photo capture and offline syncing. We also build custom survey dashboards for live monitoring of field work.

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Data Entry, Import and Cleaning

Bulk data entry, data import, data migration, data cleaning, deduplication and validation for surveys, spreadsheets and legacy systems.

We handle high volume data entry from paper questionnaires, scanned forms, PDFs, Excel files and legacy databases. We import, clean, code and prepare your data for analysis or migration into a new system.

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Data Analysis & Reporting

Statistical analysis using SPSS, Stata, R, Python and Excel, with clear written reports, infographics and presentation slides.

We run descriptive and inferential statistics, regression, segmentation, factor analysis, conjoint analysis and qualitative coding. Reports are delivered with clear charts, key findings and practical recommendations you can act on.

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Dashboards & Data Visualisation

Interactive dashboards in Power BI, Tableau, Looker Studio and custom web dashboards for live KPI monitoring.

We connect your databases, spreadsheets and survey tools to live dashboards so leadership can monitor sales, field activity, project progress and operational KPIs in real time on web and mobile.

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Monitoring & Evaluation (M&E)

Baseline studies, midline and endline evaluations, impact assessments and project tracking for NGOs, donors and government programmes.

We design M&E frameworks, log frames and indicator trackers. We collect field evidence, measure outcomes and produce donor ready reports aligned to OECD DAC criteria of relevance, effectiveness, efficiency, impact and sustainability.

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Research & Data Training

Hands on training in SPSS, Stata, R, Python, Power BI, KoBoToolbox, ODK, qualitative analysis and report writing for teams and individuals.

We offer in person and online training for university students, NGO staff, government officers and private sector teams. Trainings are practical, project based and certificate awarded.

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Import, Export & Trade Data

Trade flow analysis, customs data review, market entry studies and tariff impact reports for importers, exporters and logistics firms.

We compile and analyse import and export data, identify supplier and buyer markets, track tariff changes and prepare market entry briefs for businesses trading across COMESA, EAC and global markets.

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How We Work

Discover & Scope

We sit with you to understand your goals, users, budget and timelines, whether it is an FGD round, a new POS system or a national survey.

Design & Plan

We prepare research instruments, system specifications, sample frames, recruitment plans and project schedules with clear deliverables.

Build & Field

Our developers build and test the system while our field teams run FGDs, interviews and surveys with quality control at every step.

Deliver & Support

We deploy the system, train your team, share final reports and continue to provide support, hosting and updates after handover.

Industries We Serve

Healthcare & Hospitals
Education & Schools
Microfinance, SACCO & Banking
Retail, Supermarkets & Shops
Hotels & Restaurants
NGOs & Donor Projects
Government & County Agencies
Agriculture & Cooperatives

Selected Projects

Need an FGD, a Custom System or a Research Partner?

Talk to Rudder Research & Data Analytics today. We respond within one working day.

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admin@rudderdatanalytics.co.ke

+254792719505

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